With special thanks to EngagedMedia (a division of Aptus Health) who kindly share this blog post.
Our recent data highlights what patients—especially those with chronic conditions—expect from their providers. Not surprisingly, they cite prescription support and associated check-in surveys as some of the key areas of support they need.
Specifically:
64% of patients expect to receive medication refill and pick up reminders. This is something we’re providing to millions of patients today through our mobile-first EngagedPatient™ solution.
More than a simple reminder, these personalized messages (which can be initiated by a patient’s physician) can also provide guidance and support, such as proactive reversal messages and multimedia usage tips that make it easier to stay on a branded therapy. In fact, patients enrolled in EngagedPatient™ programs on average refill their prescriptions at a rate 35% higher and 74% faster, and stay on their branded therapy 27% longer compared to unenrolled patients.
53% want regular check-ins via surveys to help them manage their conditions. Providing real-world feedback on a patient’s experience with a therapy is a great way to keep them connected with their care team between visits. Our Patient Feedback solution systemically collects the voice of the patient and shares it with their individual providers for meaningful follow-up.
HCPs appreciate having access to this useful patient communication tool; meanwhile, brands that include this approach as part of their promotional strategy see measurable NRx lift and may use the aggregate data to inform their overall messaging.
See the full infographic below.
While there will always be room for improvement within our healthcare system, we’re pleased to offer digital solutions that can help clear the way for more transparent, more meaningful relationships between patients, their doctors, and branded therapies—delivering better outcomes and a better patient experience.
Will you be joining us in San Diego December 1-3?
If you are a pharma/biotech & medical device marketing professional interested in learning how to enhance your marketing and customer engagement campaigns, consider joining us at our co-located unique ‘TED-style’ 2020 BioPharma & 2020 MedDev eMarketing Summits (December 1-3 2020 – The Hilton La Jolls Torrey Pines San Diego, CA).
Click below for more information
Want to hear multiple weekly digital marketing trends and strategies from leading visionaries and experts? Subscribe to our weekly Podcast Series and receive new episodes, tips and resources directly from Curtis & Coulter weekly to your inbox
Recent Comments