Attending conferences might be one of the best things you can do for your career. You’ll learn about industry trends, gain some new skills, and make all kinds of new connections. (And yes, there’s usually travel and free meals involved.) Conferences can be either useful or useless, depending on how you approach them. Approach them right and you can pick up new skills, learn about trends in your field, and make valuable networking contacts. Approach them wrong and they can end up merely being long, boring days away from home.
As a conference organizer for almost a decade, I have witnessed many events which have resulted in both positive and negative experiences for the attendee. For those of you planning on attending February’s MedDev eMarketing Summit, take note! From prepping beforehand to having a great time while you’re there, here’s what you need to know to make the most of your next conference:
1. Practice introducing yourself in one sentence. You’re going to be doing this over and over when you meet new people, and you want it to be polished.
2. Schedule meetings ahead of time. Reach out to people who you know will be there and try to set up meetings. Plan to grab coffee prior to the morning keynote or meet for lunch or plan to attend a specific panel or cocktail reception together. By having a few key meetings already set up, you will feel less overwhelmed if you don’t know anyone there. Plus, new friends!
3. Know what you hope to get out of the conference. What are your goals? Are you spreading awareness about your organization? Writing about the event for your blog? Want to focus in and learn more about a specific part of fundraising? Plan ahead and determine which events, panels, and sessions are most relevant to you, and figure out which companies you’d like to learn more about or meet.
4. Talk to people. This one is always the hardest for me, and I don’t even consider myself an introvert. Ask attendees what they thought of the most recent speaker. Be bold and ask questions during panel sessions. If you see someone hanging out alone, go up to them and say hi! Practice your elevator pitch prior to the event, read up on news prior to the conference, and think about what events and speakers you’re looking forward to—those can all be great conversation starters.
5. Socialize. Is there a cocktail reception or a trip to a local community center? Go! It may seem awkward to go to the socializing events alone, but it is a great way to meet people outside of business. And if there’s nothing planned, consider organizing a beer tasting at the pub down the street from the conference center, or gathering everyone for coffee and conversation.
6. Use social media. I’ve met people and made connections at conferences by live-tweeting events. Retweet and reply to people, and if someone cool shows up in your feed, ask if you can meet in person! Use hashtags, and attribute quotes to the speakers (with their Twitter handles if you have them). You can also use social media to send out a call prior to the event. Who of your followers will be there? What do your followers want to know about the event?
7. Bring business cards—and follow up. This may seem old school, but unless everyone has the app where you bump smartphones and share numbers, it is still the best way to gather people’s contact information. Then, when you’re back in the office, email and say hi. Mention something about when you met and suggest how you can work together or stay in touch in the future!
8. Wear comfortable shoes. You’re going to do a lot of standing around talking to people, and you might even end up standing in some sessions if they’re packed. And if the conference is in a large hotel or other large venue, you’ll do a lot of walking to get from your room to the conference halls, meals and so forth.
9. When you’re back at your office, follow up with the people who you met at the conference. Email them to let them know you enjoyed meeting them and perhaps reference something you talked about. (Those notes on the back of their cards are helpful for this.)
Have you attended a conference or event alone? What advice do you have?
Will you be joining us in San Diego May 13-15?
If you are a pharma/biotech & medical device marketing professional interested in learning how to enhance your marketing and customer engagement campaigns, consider joining us at our co-located unique ‘TED-style’ 2019 BioPharma & 2019 MedDev eMarketing Summits (May 13-15 2019 – The Marriott La Jolla Hotel, San Diego, CA). We’re almost sold out so sign up today!
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