“E-patients are empowered, equipped, enabled, and engaged.”
– Malcolm Bohm, CEO, Liquid Grids
Of the 89% of adults that use the internet, 72% search for their health online; of those that are 18-24 years of age, over 80% are more than likely to share health information through social media channels and nearly 90% would trust the information they found there. On any given day approximately 100 Million people are online searching, sharing and engaging in healthcare dialogue. Many of us are in fact documenting our health online.
These healthcare consumers, often referred to as epatients, are actively engaged in sourcing credible and useful information about their health and that of their connections. The major opportunity lies in how to influence these people in a targeted way.
Malcolm Bohm , CEO of Liquid Grids has an interesting white paper I’d like to share with you called ‘Listening to the Voice of the Healthcare Consumer”. In it he will talk about new ways of using social health intelligence and how this can be used to engage the healthcare consumer. To view his white paper click here.
If you are a medical device marketing professional interested in learning from the movers and shakers in healthcare, consider joining us next month at the 2nd Annual MedDev eMarketing Summit East 29-30 November, 2017 – The Westin Hotel, Philadelphia, PA). This unique event provides a platform for medical device industry marketing, product management, sales, digital and brand management executives to learn from case studies, benchmark against shared best practices and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success. November’s event includes an interactive and dialogue-driven environment filled with panel discussions, engaging case-studies, roundtables, “TED-style” talks, keynotes, hands-on sessions and more providing unbridled access to best practices, valuable insights, tools and techniques for making the most of your marketing and sales campaigns. If you are interested in viewing the full program, please download our brochure here.