There are currently 300,000 nurse practitioners (NPs) and physician assistants (PAs) currently practicing and prescribing in the United States. According to the Bureau of Labor Statistics, this is expected to grow by 30% within the next decade.
Why ignoring this rapidly growing audience in your healthcare marketing might actually harm your bottom line?
The healthcare system is undergoing fundamental shifts, including a trend toward team-based care provided by professionals from multiple disciplines. Pharma and medical device marketers may overlook the increasing importance and broadening scope of practice for two key groups of healthcare providers: nurse practitioners (NPs) and physician assistants (PAs). They are a growing presence in everyday clinical care, with demand far exceeding the number of new graduates. Here are six reasons why NPs and PAs are a group you can’t afford to ignore in your pharma and medical device marketing plan. To view this deck, click here.
Why Does Your Strategy Need to Target NPs and PAs?
Well…NPs and PAs are:
• A rapidly growing audience of healthcare providers who see patients, recommend treatments, and prescribe medications.
• A critical part of strategies for new healthcare models and efforts to improve access to care, in primary care and other settings.
• Intensely involved in daily clinical management, including care for acute and chronic conditions.
• Highly involved in patient counseling and education.
• A highly active, in-demand group of professionals who want to enhance their skills and advance their careers.
• An audience that you cannot afford to ignore in your pharma and medical device marketing strategy
Additionally, if you are a medical device marketing professional interested in learning how to implement new mobile advertising approaches for you and your team, consider joining us next month at the 2nd Annual MedDev eMarketing Summit East 29-30 November, 2017 – The Westin Hotel, Philadelphia, PA). This unique event provides a platform for medical device industry marketing, product management, sales, digital and brand management executives to learn from case studies, benchmark against shared best practices and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success. May’s event includes an interactive and dialogue-driven environment filled with panel discussions, engaging case-studies, roundtables, “TED-style” talks, keynotes, hands-on sessions and more providing unbridled access to best practices, valuable insights, tools and techniques for making the most of your marketing and sales campaigns. If you are interested in viewing the full program, please download our brochure here.
Unable to make it to Philadelphia this November, feel free to join our Public Relations & Marketing Professionals LinkedIn Group. Members of this rapidly growing group will benefit by gaining access to an exclusive network of industry and academic professionals within the Healthcare arena. Members specialize in marketing, social media, mobile marketing, new product launches, digital, content creation, branding, sales, PR and more.
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