“It takes many good deeds to build a reputation and only one bad one to lose it”
— Benjamin Franklin
In an age when consumer trust is decreasing and the need for brand transparency is increasing, simply responding to public attacks in real-time is not good enough. In today’s social-media savvy age, confidence derives from honest brand reflection and an authentic incident response strategy.
We know from weekly and often daily news reports that a negative PR threat can strike at any time. It doesn’t discriminate. (Look at Boeing, the opioid crisis or Facebook’s privacy issues recently being in the news amongst many examples). So deciphering how to manage public image, your internal and external stakeholders and doing so in one clear, consistent voice can be overwhelming.
As technology and social media advancements rapidly increase, brand vulnerability in the face of public attacks is only set to increase, placing a monumental amount of pressure and scrutiny on the professionals responsible for navigating a company out of harm’s way.
All it takes is one slanderous comment or negative review online to severely impact your business financially and create a negative public perception. As a result of this, more and more companies are starting to realize it’s ESSENTIAL to have a reputation management strategy in place to protect their company or brand from future PR threats.
Does your organization have an effective reputation management strategy in place?
If not, we can help! Curtis & Coulter LLC have joined forces with award winning marketing agency Pascale Communications to put together the 2020 Reputation Strategy Summit on Jan 28-29 in New York. It’s a unique ‘TED-style’ cross-industry event that will provide attendees with the tools, processes and confidence to help them structure and manage an infallible reputation management strategy.
Hear case studies and stories about how different organizations have successfully responded to a range reputational threats and what they learned, in an interactive and fun enviroment. By attending you will be able to diagnose where reputational threats to your business currently lie and create a robust reputation management strategy involving pre-emptive planning, contingency and recovery plans of action.
To see the 2020 program please go to www.curtiscoulter.com/reputation
We hope to see you in NYC in 2 weeks time!