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“It takes many good deeds to build a reputation and only one bad one to lose it”

Benjamin Franklin

In an age when consumer trust is decreasing and the need for brand transparency is increasing, simply responding to public attacks in real-time is not good enough. In today’s social-media savvy age, confidence derives from honest brand reflection and an authentic incident response strategy.

We know from weekly and often daily news reports that a negative PR threat can strike at any time. It doesn’t discriminate. (Look at Boeing, the opioid crisis or Facebook’s privacy issues recently being in the news amongst many examples). So deciphering how to manage public image, your internal and external stakeholders and doing so in one clear, consistent voice can be overwhelming.

As technology and social media advancements rapidly increase, brand vulnerability in the face of public attacks is only set to increase, placing a monumental amount of pressure and scrutiny on the professionals responsible for navigating a company out of harm’s way. 

All it takes is one slanderous comment or negative review online to severely impact your business financially and create a negative public perception. As a result of this, more and more companies are starting to realize it’s ESSENTIAL to have a reputation management strategy in place to protect their company or brand from future PR threats.


Does your organization have an effective reputation management strategy in place?


Join us for 2021’s Reputation Strategy Summit in San Diego, March 2-4. This unique event which will feature a unique lineup of multiple top practitioner professionals and prominent academics across various industries to help guide discussions about crisis communication issues, present case studies, share best practices and highlight emerging trends. During this “TED-style PR event” you will learn how to effectively set-up internally and prepare for a crisis, as well as respond in a time-efficient manner, which will benefit your organization’s brand and reputation.

Although it’s far away, early attendee sign-ups get to take advantage of the ultra-low pricing currently available. For companies interested in sponsorship, with restrictions being lifted I hope you are thinking of Q4 this year and Q1 next year for sponsored live event participation. If so, get this in your calendar!


Hear from reputation strategy leader Georgette Pascale, CEO of Pascale Communications in episode #4 of The Curtis & Coulter Podcast. She gives tips and advice on remote working and pivoting your business as we all navigate the Coronavirus crisis.


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