Apr 18, 2019 | All Posts, Main Blog |
A disconnect between sales and marketing teams can result in costly implications for any company. By sales and marketing not being in open communication with each other, leads can be affected and fall through the cracks, greatly impacting sales and revenue. In many...
Apr 14, 2019 | All Posts, Main Blog |
With special thanks to Emma Reigel from EngagedMedia (a division of Aptus Health) who kindly shares this post. There are four ways pharmaceutical companies can make money: developing new products, having physicians write more scripts for existing products, raising...
Feb 18, 2019 | All Posts, Main Blog |
With special thanks to Hans Kaspersetz from our AI sponsor Arteric who kindly shares this blog post. Hans will be presenting at our forthcoming 2019 BioPharma eMarketing Summit this coming May 13-15 2019 in San Diego. Does Structured Markup Help Win the Search...
Dec 18, 2018 | All Posts, Main Blog |
With special thanks to Hans Kaspersetz from our AI sponsor Arteric who kindly shares this blog post. Hans will be presenting at our forthcoming co-located 2019 BioPharma eMarketing Summit & 2019 MedDev eMarketing Summit on May 13-15 2019 in San Diego. (The only...
Jan 2, 2018 | All Posts, Main Blog, Reputation |
By Kara AlaimoPreparing for and responding to new challenges that emerged since the 2016 presidential election is a big challenge. Many of the same forces that were first faced by political candidates – such as fake news, Twitter attacks by President Trump, and...
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