Mar 3, 2020 | All Posts, BioPharma Marketing, Main Blog |
In a connection economy, relationships are the new currency. If you want to continue to reach your customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR:...
Feb 17, 2020 | All Posts, Main Blog |
Technology has made it easier than ever for us to connect and collaborate with colleagues from just about anywhere in the world. With access to products and services at our fingertips, it begs asking the question, is it worth it to spend your dollars and time...
May 3, 2019 | All Posts, BioPharma Marketing, Customized Event Advice, Main Blog, Medical Device, Reputation |
Original post by Co-Founder & CEO of Curtis & Coulter LLC Simon Curtis. Meet Simon at the forthcoming co-located 2020 BioPharma eMarketing & 2020 MedDev eMarketing Summits in San Diego (December 1-3, 2020). Having organized industry and research-focused...
Apr 23, 2019 | All Posts, Main Blog |
Attending conferences might be one of the best things you can do for your career. You’ll learn about industry trends, gain some new skills, and make all kinds of new connections. (And yes, there’s usually travel and free meals involved.) Conferences can be either...
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