May 26, 2020 | All Posts, BioPharma Marketing, Main Blog, Medical Device |
Social and Digital Empowerment of Patient Communities: Sharing GSK’s Living with Lupus Story Creating the ultimate digital customer experience is a goal that organizations across all types of industries are talking about. Healthcare organizations should be at the top...
May 18, 2020 | All Posts, BioPharma Marketing, Main Blog, Medical Device |
Problem Solving through your Marketing: What is this and how can it help me? Introducing a new product into the marketplace is risky, and companies often experience difficulties – especially in the healthcare and medical device world. Sometimes, the product is...
May 13, 2020 | All Posts, BioPharma Marketing, Main Blog, Medical Device |
The healthcare industry is progressive in many ways, but marketing strategy tends to lag behind other consumer-centric industries. Why? Healthcare marketers are expected to take full control of the customer experience in the coming years – patient outcomes being...
Apr 15, 2020 | Controlled Release, Drug Bioavailability, Main Blog, Peptide |
Controlled delivery formulations remain one of the favored tools for advancing the lifecycle of pharmaceutical products, and excipient selection is vitally important. A traditional strategy is to initially launch multiple daily doses of an immediate-release (IR)...
Apr 14, 2020 | All Posts, Controlled Release, Drug Bioavailability, Main Blog |
Physiologically based pharmacokinetic modeling is well established in the pharmaceutical industry and is accepted by regulatory agencies for the prediction of drug–drug interactions. However, physiologically based pharmacokinetic modeling is valuable to address a much...
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