New MedDev 2026 Agenda: Explore two days of practical case studies, expert panels and networking with leading medical device marketers. Click any speaker photo to view their full biography.
Introduction to MedDev 2026
Welcome to the 10th MedDev eMarketing Summit. We'll kick off the conference with a brief introduction, an overview of the agenda, and what to expect over the next two days of learning and networking.
Icebreaker Bingo!
Break the ice and connect with fellow attendees through a fun networking activity designed to encourage new conversations and help you meet industry peers from across the medical device sector.
Chairperson's Opening Remarks
Our chairperson will officially open the summit, introduce the day's program and provide an overview of the key topics, themes and discussions that will shape the conference.
Launching and Scaling an OTC Medical Device
Justin Gardner
Founder & Chief Executive Officer, BLDG Active
Session Overview
Learn how to launch and scale an OTC medical device.
Key Takeaways
- Launching and scaling an OTC medical device
- Understanding customer demographics and psychographics
- Media buying and attribution
Justin Gardner
The Smartest Company Wins
Garima Mehta
Chief Executive Officer, SleepRes
Session Overview
AI is changing the rules of competition. The companies that succeed won't simply adopt AI—they'll use it to build smarter organizations that learn, adapt and move faster.
Key Takeaways
- Why AI alone is not a competitive advantage—and what is.
- How leading companies are building organizational intelligence, not just deploying AI tools.
- Why AI adoption often fails, even after successful enterprise rollouts.
- The role of specialized AI assistants across regulatory, sales, marketing, finance and clinical teams.
- How marketing leaders can help shape the future of intelligent organizations.
Garima Mehta
Driving meaningful conversations in MedTech
Ikram Guerd
Chief Marketing Officer, Aspivix
Session Overview
This session is a case study on how to leverage social challenges to drive business impact through a real-life experience in Women's Health.
Key Takeaways
- How an unknown brand in the US achieved a viral video with more than 3.3 million views in 48 hours, opening a broader conversation that contributed to changes in CDC guidelines.
- How to build a comprehensive omnichannel marketing strategy focused on raising awareness.
- Best practices to propel your brand or solution forward by continuously optimizing your communications and driving growth.
Ikram Guerd
Networking Break
Refresh, recharge and network with fellow attendees, speakers and sponsors over coffee and refreshments in the exhibit area
Panel Discussion: Modernizing Commercialization: Influencers, Evidence, and AI-Powered Growth
Panelists
Debbie Donovan, Materna Medical
Wendy Suljak, Neuronetics, Inc
Ana Crespo, Marketing Maven
Session Overview
In today's fast-moving healthcare landscape, MedTech marketers face a dual imperative: building authentic digital connections with clinicians and patients while meeting rigorous regulatory, clinical, and economic standards. Winning in 2026 requires a multi-dimensional strategy, from cultivating trusted HCP and patient advocates to leveraging AI for business transformation and turning clinical evidence into commercial success.
Moderated by Reena Mishra, this panel brings together Wendy Suljak, Ana Crespo, and Debbie Donovan to share practical frameworks for modernizing MedTech commercialization. Discover how to build trusted influencer partnerships, harness AI to accelerate commercial growth and professional development, and transform clinical evidence into compelling value propositions for physicians, hospital committees, and payers.
Topics Include
- Building authentic partnerships with HCP and patient influencers to increase trust, reach, and procedure adoption while remaining compliant.
- Using AI to transform commercial operations, accelerate business growth, and future-proof careers.
- Turning clinical and health economic evidence into targeted messaging for CMS, hospital value analysis committees (VACs), and clinicians.
- Aligning marketing, sales, regulatory, and quality teams to execute agile, compliant commercialization strategies.
Reena Mishra
Wendy Suljak
Debbie Donovan
Ana Crespo
Assessing creator campaign management platforms
Malcolm Bohm
Chief Executive Officer, Septagen Pharmaceuticals
Key Takeaways
- How to identify and leverage the most effective discovery tools.
- Techniques for predicting campaign performance and optimizing outcomes.
- Strategies for maximizing POAS (Profit on Ad Spend) to drive sustainable business growth.
Malcolm Bohm
Lunch
Enjoy a catered lunch and take the opportunity to continue discussions and build new professional connections.
How GenAI framed the landscape—so we could shape the strategy
Louise Curcio
Chief Marketing Officer, Lumos Diagnostics
Session Overview
In regulated industries such as medical devices, competitive threats are often visible long before they reach the market—but developing a strategic response requires time and cross-functional collaboration. This session explores how GenAI can accelerate the early stages of competitive analysis by gathering publicly available information, identifying key market dynamics, and helping shape strategic thinking around anticipated new market entrants. Discover how GenAI can serve as a powerful starting point, enabling teams to move quickly from insight gathering to strategy development.
Key Takeaways
- How GenAI can accelerate competitive analysis using publicly available information.
- Practical techniques for using AI prompts to frame strategic thinking around emerging competitors.
- How to move more quickly from research and insight gathering to strategic planning.
Louise Curcio
Fusing Influencer & Community Marketing for Explosive Campaigns
Bobak Salehi
Vice President of Marketing, BIOTRONIK
Session Overview
Innovation doesn't come from following the crowd. This session explores how independent thinking, creative problem-solving, and making the best use of available tools and talent can help MedTech marketers overcome challenges, break unproductive cycles, and deliver better commercial outcomes.
Key Takeaways
- How to think independently instead of relying on a copy-and-paste approach.
- Techniques for redefining problems to make them easier to solve.
- How to leverage the right tools and talent to break out of unproductive cycles and drive better results.
Bobak Salahi
Sponsored Session TBA
Details of this sponsored session will be announced soon
Networking Break
Refresh, recharge and network with fellow attendees, speakers and sponsors over coffee and refreshments in the exhibit area
Implementing new technology and maximizing impact – an executive perspective
Michael Krachon
Vice President of Marketing, Theragenics
Session Overview
Successfully adopting new technologies requires more than selecting the right tools. This session explores practical strategies for evaluating emerging technologies, including AI, driving organizational adoption, and measuring their impact to deliver meaningful business value.
Key Takeaways
- Best practices for assessing and evaluating new technologies, including AI, within an established organization.
- Strategies for maximizing technology adoption while improving internal processes and operational efficiency.
- How to measure technology impact, demonstrate business value, and exceed organizational expectations.
Michael Krachon
Evidence Merchandising: The 3-Part Playbook for Securing Reimbursement and Accelerating MedTech Adoption
Debbie Donovan
Head of Commercial Operations , Materna Medical
Session Overview
Discover how to transform clinical and health economic data into a powerful commercial engine by designing, acquiring, and packaging the evidence needed to gain regulatory approval, secure reimbursement, and drive physician adoption. Learn practical strategies for creating evidence that resonates with the FDA, CMS, private payers, hospital committees, and clinicians.
Key Takeaways
- Start with the End in Mind: Map payer reimbursement and clinical utility requirements into early trial designs—or leverage agile protocol revisions—to avoid costly commercial delays.
- Agile Data Acquisition: Discover cost-effective strategies for rapidly capturing missing health economic and real-world evidence without exceeding your clinical trial budget.
- Smarter Literature & Citation Strategy: Learn AI-assisted approaches for curating a robust academic bibliography that strengthens scientific publications and reinforces clinical credibility.
- Full-Spectrum Evidence Merchandising: Master the art of transforming a single core dataset into tailored, high-impact narratives for Hospital Value Analysis Committees (VACs), Medicare, private payers, and key opinion leaders.
Debbie Donovan
Day One Closing Remarks
We'll wrap up Day One by reflecting on the key themes and insights from today's sessions, highlighting what's ahead on Day Two, and inviting everyone to continue the conversation at the Cocktail Reception.
Networking Drinks Reception
Session Overview
Join us for an evening of networking over drinks and light refreshments. Connect with fellow attendees, speakers, sponsors, and industry leaders, continue the conversations sparked throughout the day, exchange ideas, and build valuable new relationships in a relaxed and informal setting.
Day Two Opening Remarks
Welcome back to Day Two of the 10th MedDev eMarketing Summit. Join the Chairperson as they recap the key insights from Day One, introduce today's agenda, and set the stage for another day of practical strategies, fresh ideas, and valuable discussions.
The Rise of the HCP Creator: Rethinking Influence in Medical Device Marketing
Wendy Suljak
Vice President, Consumer & Practice Marketing, Neuronetics
Session Overview
Traditional KOL programs are evolving as healthcare professionals increasingly educate peers and patients through digital channels. Using NeuroStar's National TMS Day campaign as a case study, this session explores how medical device companies can build compliant HCP creator programs that amplify awareness, foster authentic engagement, and extend the impact of integrated marketing campaigns.
Key Takeaways
- Why HCP creators are becoming an essential complement to traditional KOL programs.
- How to identify, recruit, and activate healthcare professionals as authentic digital creators.
- Lessons learned from a recent HCP influencer campaign, including what worked and what could be improved.
- Practical approaches for measuring success beyond impressions, including engagement, brand awareness, and business impact.
Wendy Suljak
Healthcare Influencer Marketing and AI: Impactful Advocacy vs. Ethical Dilemmas
Angela Esposito
Founder & CEO, Chronic Consultancy
Session Overview
We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that dilute their meaning. In this session, Angela and Sarah explore why the future of MedTech marketing should be by patients, with patients—not simply about patients—and how authentic collaboration can create more meaningful engagement and better commercial outcomes.
Key Takeaways
- Why patient-first marketing leads to stronger long-term outcomes, deeper engagement, and more qualified sales opportunities.
- How to move beyond the traditional "patient story" by involving patients as true partners in the co-creation of marketing initiatives.
- How communication coaching and patient-professional translation can bridge the gap between patient insight and real-world commercial impact.
Angela Esposito
Interactive, Not Digital
Joe Ferry
Global Director, Digital Marketing, SprintRay
Session Overview
Digital channels are only effective when they create meaningful interactions. This session explores how MedTech marketers can move beyond one-way communication to build engaging, interactive experiences that strengthen customer relationships, improve education, and drive better commercial outcomes.
Key Takeaways
- Why interactive experiences outperform traditional digital marketing in building engagement and trust.
- Strategies for creating meaningful two-way conversations with healthcare professionals and patients.
- How to combine digital tools with human interaction to improve education, adoption, and customer experience.
- Practical ideas for measuring engagement beyond clicks and impressions.
Joe Ferry
Networking Break
Refresh, recharge and network with fellow attendees, speakers and sponsors over coffee and refreshments in the exhibit area
Panel Discussion: The Future of Medical Device Marketing
Session Overview
Moderated by Michael Krachon, CEO of Theragenics, this panel brings together industry leaders to explore the trends, technologies, and strategies shaping the future of medical device marketing. From AI and omnichannel engagement to evolving customer expectations and commercialization models, discover what's next for MedTech marketers.
Michael Krachon
AI-Powered Sales Targeting: Finding the Right Customers Faster
Reena Mishra
Vice President of Marketing, AngioSafe
Session Overview
Discover how AI is transforming sales targeting by helping MedTech organizations identify high-value prospects, prioritize opportunities, and equip commercial teams with smarter, data-driven insights. Learn practical approaches for improving sales efficiency and driving stronger commercial performance.
Key Takeaways
- How AI can identify and prioritize high-value accounts and sales opportunities.
- Using predictive analytics to improve targeting and sales effectiveness.
- How AI-driven insights can help personalize outreach and increase engagement with healthcare professionals.
- Best practices for integrating AI into existing sales and marketing workflows.
Reena Mishra
Lunch
Enjoy a catered lunch and take the opportunity to continue discussions and build new professional connections.
Restoring Patient Voices in Med Device Marketing
Sarah Uran
Marketing Director, Trusscare
Session Overview
We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that strip them of their meaning. This session explores why the future of MedTech marketing should be by patients, with patients—not simply about patients—and how authentic collaboration can create stronger engagement and better outcomes.
Key Takeaways
- Why patient-first marketing leads to stronger long-term outcomes, deeper engagement, and more qualified sales opportunities.
- How to move beyond the traditional "patient story" by embracing meaningful patient co-creation across every stage of the customer journey.
- How communication coaching and patient-professional translation can bridge the gap between patient insight and real-world impact.
Sarah Uran
Unlocking Market Insights: Research Strategies for the Med Dev Marketer
Alissa Tambone
Founder & CEO, Swell Market Research
Session Overview
Discover how digital tools such as social listening, AI-driven insights, and advanced analytics are transforming the MedTech marketing research landscape. Learn how these technologies can help uncover deeper customer insights, improve decision-making, and deliver more precise, actionable strategies.
Key Takeaways
- How social listening can uncover emerging trends and customer sentiment.
- Ways AI-driven insights and advanced analytics improve marketing research and decision-making.
- How to translate digital intelligence into more precise, actionable marketing strategies.
Alissa Tambone
Day Two Closing Remarks
Thank you for joining us at the 10th MedDev eMarketing Summit. As we conclude this year's conference, we hope you leave with fresh ideas, valuable new connections, and practical strategies to help drive your organization forward. We look forward to welcoming you back next year.
Ready to Join Us?
Experience two days of practical marketing strategies, inspiring speakers and invaluable networking with the MedTech community.